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 Reality Check

Working with the Mackie Marketing Inc., in 2002 we created this website for the upper New York state chapter of the Reality Check teen anti-smoking campaign. The site includes an interactice tobacco quiz, a calendar of events, and a forum where teens can share their views on tobacco and smoking.

About RCTruth
Reality Check is a movement led by youth and designed by youth. We are committed to exposing the truth about tobacco so people can have the information they need to make their own decisions about tobacco. Reality Check is not anti-smoker. It is all about exposing the real truth about the tobacco industry's use of deceptive facts and strategies to get us hooked.
Click here to visit the Reality Check website.
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| CASE STUDY |
When HandCrafted
Metals, a high-end
metal shop in Silicon
Valley, needed a new
look, DeepBLUEPacific
and Jackleg Productions
worked together to create
a new brand identity that
would set these craftsmen
apart from their peers.
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