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 CraftShop.com

As the Creative Director for this extensive,
well-funded (CMGI, Primedia) community and ecommerce
web site, my responsibilities included site
architecture, navigational strategy, and
graphic design.

My duties also included the hiring and daily
management of an eight-person design
and production team. It was my responsibility to ensure that design goals were met on time, on schedule and within budget.
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| CASE STUDY |
When HandCrafted
Metals, a high-end
metal shop in Silicon
Valley, needed a new
look, DeepBLUEPacific
and Jackleg Productions
worked together to create
a new brand identity that
would set these craftsmen
apart from their peers.
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